Designer Interview - Nicole Hands from Nash Home
We had a chat to co-founder Nicole Hands from Nash Home about their premium range of homewares. Nash design and create stylish, luxurious and original homewares. With a nod to Scandi design, an eye for the best fabrics and soft textures are the cornerstone of their design philosophy.
Interview with one of the Co-founders of NASH, Nicole Hands:
Tell us a little about NASH?
Sarah Assaf and I founded NASH in 2015 from a mutual love of design and homewares. We launched the brand mid 2016 and started to sell our first range of tea towels and coasters through boutique homewares stores in Sydney. We design and handcraft all of our product range here in Australia.
The name NASH comes is an acronym of our names, it has a lot of personal significance to us. The other reason we really liked the name NASH is because we decided we wanted our brand to cater to the tastes of men as well as women. Many homewares brands perfect the female offering, we wanted to appeal to men just as much, not only with our colour palette but also our product offering.
Our Loki Coasters are a case in point, men love this product, the colours and the texture really appeals to them.
Loki Merino Wool Coasters
What was the reason for starting Nash Home?
When I was living in New York a couple of years prior I was really inspired by what I was seeing there, it gave me the inspiration to start thinking about starting a homewares brand back in Australia. I joined up with Sarah who has a fashion design background, coupled with my graphic design and marketing background, we really compliment each other to bring this brand and the continual evolution of our product range to life.
Where do you get the inspiration for your products?
There’s a definite Scandinavian influence with all of our designs. We really like the very uncomplicated, functional and minimal aesthetic that are it’s hallmarks.
To take that a step further we have named each product range after a Norse God or Goddess, selecting those names we feel identify the qualities and personality of each product. For instance our newly launched Hlín Throw Blanket throw blanket for AW17 is named after the Norse Goddess of consolation and protection. That really appealed to us and we hope it appeals to others too.
We spend a lot of time sourcing our fabrics to ensure they are the softest, highest quality and enduring fabrics not yet seen here in Australia. The detailing is also very important to us, even something as simple as the hem on the throw blanket was something we laboured over until we got it just right with the very soft pre washed linen, wider hems and scarlet red stitching, linen herringbone tape and the subtle branding. It’s really satisfying to create something unique we know our customers will appreciate.
What interior trend are you loving at the moment?
Everybody it seems, including us, is in love with linen. Whether it’s your tea towel, sheets or throw blanket, it’s a fabric we love to work with because it’s so versatile, enduring and trans-seasonal. It has that “lived in look” because it’s a crisper fibre than cotton, but it also becomes softer and more supple through handling and use, softening to a drape.
What are your plans for NASH?
We have some big plans for NASH in 2017. We are deepening our offering in our categories, kitchen, décor and bedroom with product releases throughout the year using new fabrics we haven’t seen in the Australian homewares market. It’s a really exciting time for us, it’s definitely a big growth phase as we have just launched our new website and continue to expand the number of stores we sell the brand through.
Now for something a little different..
What is your favourite overseas city?
New York is an amazing place, I’ve been there a couple of time and lived there for a few months. The city is always alive with creativity and the people are so welcoming. It’s a great place to be inspired.
What place would you love to visit?
I’d love to visit Iceland during the winter to see the northern lights first hand and experience the landscape, it looks just amazing and so different to what we have here.
Who are three favourites to follow on Instagram?